You've landed at Flower and Fray! We are a small family business located in San Diego, CA. Thanks for being here!

Flower and Fray is run primarily by me. Hi, I'm Katie! I have a degree in Fashion Marketing and Management and I'm working behind the scenes to make sure you have a good experience here. I love what I do and most of our customers feel more like friends! If you're new here, I hope you'll feel the same.

Flower and Fray was originally established in 2019 as Hello Pink Monday, but as we evolved and changed so did our brand and business name! F&F's our name, fashion, decor and accessories are our game. Stick around because more categories are coming soon!

If you’re here and you support me in anyway, past, present, or future. Thank you, it really means so much to me! I hope F&F brings you joy, inspires you, and makes you feel excited and appreciated. :)

You can connect with me on Instagram and on my Facebook Business Page. I also have a Facebook Group called Flower and Fray Friends that I would love you to be a part of! The "group" offers you a more personal look at the shop and a more direct means of connection to myself other F&F shoppers. If you want the inside scoop and access to live sales, you'll want to be a member of that group. We also have a email list that will bring you the occasional promotion, early sale access, and other fun F&F tidbits!

I have a FAQ section that you can utilize if you have questions, but please feel free to email me directly at info@flowerandfray.com anytime. I would love to connect with you. Thanks again for being here!

XOXO Katie